MARKETING

Produced original English, Spanish, and Spanglish content that made El Comal products feel authentic and relatable. From recipe videos to lifestyle content, every piece was designed to educate, entertain, and inspire customers to bring El Comal into their everyday meals.

Developed content supporting product launches and retail expansion across Costco, Sam's Club, Cardenas Markets, Superior Grocers, and Food 4 Less. Created in-store and digital campaigns that increased product visibility and encouraged shoppers to discover El Comal at major retailers.

Represented El Comal as an on-camera host and brand ambassador at community events, promotional campaigns, and customer activations. Collaborated with the marketing team to transform campaign objectives into engaging experiences that strengthened the brand's connection with its audience.

Analyzed consumer behavior and implemented tailored marketing campaigns at El Leon, LLC, transforming the venue into a top destination. Consistently attracted new audiences while retaining loyal customers, enhancing overall event engagement and brand reputation.

Coordinated live entertainment and leveraged digital marketing strategies at El Leon, LLC, driving an 11% increase in foot traffic and strengthening customer engagement. Contributed to consistent year-over-year growth through strategic partnerships and strong client relationship management.

Managed event promotions and social media campaigns for El Leon, LLC, showcasing the venue’s vibrant nightlife experience. Implemented targeted advertising and data-driven strategies that enhanced customer engagement and contributed to a revenue increase from $1M to approximately $1.3M annually.